“Make women more beautiful and happier” –Christian Dior
Dior is all about the magic of elegance and style, always
modern yet also timeless and avant-garde.
This magic was brought by one man, the man that has been
inspiring the world’s most elegant women since 1947, Christian Dior.
His dream was to “make women more beautiful and happier”.
His inspiration was came from his childhood that means from
the nature, gardens and architecture. He also fostered his passion for the
history of France and the 18th century, from the history of
Versailles and Marie Antoinette.
He managed to create an atmosphere that continues to
symbolize the House of Dior till today.
He always wanted to illustrate his passion for art and many
contemporary women artists were inspired by that and his first fragrance, Miss
Dior.
1947, The fragrance of love
“One day I was talking about perfumes with Serge
Heftler-Louiche[…]. For four years, we worked and researched […]. And then Miss
Dior was born […]. Because you see, for a fragrance to last, it firstly has had
to endure quite some time in the heart of the people who created it.” –
Christian Dior
Miss Dior was the first fragrance created by Christian Dior,
it was the fragrance of love a dialogue between Couture and Perfumes, an
expression of style..
On February 12, 1947, during his first runway show and the
launch of the New Look, Miss Dior was sprayed through the salons of n30, avenue
Montaigne.
“A runway is a celebration, the décor around has to exude
joy and fantasy. Even scents: Spray more perfume!”.
LIANG YUANWEI
"Dior is the first international fashion brand I came to know" said Liang Yuanwei, painter and designer artist.
"For me, it is the perfect fusion between the notion of fashion and a feeling of eternity. The first impression it gave me was the curvy shape of the Dior dress."
Here, a dress from the Haute-Couture collection in 1949.
That dress reminded her of a poem by Rilke, All who Seek You: "I painted flowers fading into the dust, to present the feeling of the moment turning to the eternal."
Liang Yuanwei says " It was a happy experience. An unexpected but wonderful encounter of the mentality behind my art and that of Dior."
[a variety of Christian Dior perfume bottles]
POLLY APFELBAUM
(hand-woven carpet)
Polly Apfelbaum is an American artist born in 1955 in
Pennsylvania. She created a work that
reflected Dior’s audacity and the brand’s tradition of allying the new with the
classic. That was a houndstooth pattern,
a large-scale installation - hand woven in Mexico using traditional techniques
of Oaxaca, with the name “Rainbow
Nirvana Houndstooth”.
LEE BUL
(white - crystal made large scale piece)
Lee Bul designed a true visual experience in the shape of a
crystal made from polystyrene and steel, covered entirely with hanji, a traditional
Korean aparer. This piece is a true
visual experience that invites the visitors to get in and have a “sense that
appeals to emotions more than to reason”.
[ Inside Lee's Blu artistic piece]
[ Tomoko Shiouyasu - La Rose]
MARIA NEPOMUCENO
Maria Nepomuceno transcends the Miss Dior bottle to create an organic and sensual installation using her favorite materials.
Spirals of nylon rope, straw and woven pearls are rolled up in an endless process, like living in a sculpture, moving matter that bonds everyday life, cosmology and genetics.
ALYSON SHOTZ
The rose theme inspired Alyson Shotz to create the "Infinite Rose".
With its reflections can change color and shape depending on the movement of the light.
" I love that idea od there being no surface, no inside or outside. Surface is structure, and vice versa. These shapes are created by assembling a large whole, piece by piece.
The observer visually combines all the little parts and when he walks around the sculpture, his eyes and brain assemble these shapes in different ways." Alyson says.
CAROLE BENZAKEN
“ I wanted to visually magnify a scent by working on its
stratifications: the construction of a perfume, its archeological layers, its
top notes […]. It can leave its print, its mark, on a place. It leaves a
sensation, in the order of a memorial trace that implies that a body has passed
through there. […] In Miss Dior, I don’t see the woman, I see the colors and landscapes.
It is a relationship between skin and veins, heart and heart beat, music,
life.” – Carole Benzaken
[ " Make a fragrance that smells like love" - Christian Dior ]
SHIRIN NESHAT
Shiein Neshat chose to film Natalie Portman, the face of Miss Dior, to show the intimist and artless beauty.
"With Natalie Portman, you have to return to what is essential" Shirin says.
"She is so beautiful, she has already been portrayed in every glamorous way. You have to find the balance between the inside and outside of a person. With a woman like Natalie, you have to highlight her beauty in another way. Not only her body, her face and her eyes, but also her inner beauty".
- Shirin Neshat
THE END
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